{"id":279068,"date":"2025-02-04T12:41:41","date_gmt":"2025-02-04T11:41:41","guid":{"rendered":"https:\/\/www.grown.bio\/?p=279068"},"modified":"2025-02-04T12:58:58","modified_gmt":"2025-02-04T11:58:58","slug":"hergebruik-recycle-compost-wat-betekent-de-ppwr-voor-beschermende-verpakking","status":"publish","type":"post","link":"https:\/\/www.grown.bio\/nl\/blog\/re-use-recycle-compost-what-does-the-ppwr-mean-for-protective-packaging\/","title":{"rendered":"Hergebruik, Recycle, Compost - Wat betekent de PPWR voor beschermende verpakking?"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De <a href=\"http:\/\/data.europa.eu\/eli\/reg\/2025\/40\/oj\" rel=\"nofollow noopener\" target=\"_blank\">Verordening verpakking en verpakkingsafval<\/a> (PPWR) werd afgelopen december officieel aangenomen door de Europese Raad. Het PPWR zal op 12 augustus 2026 in werking treden, zodat er nog ongeveer 18 maanden beschikbaar zijn voor de implementatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De verordening is bedoeld om de hoeveelheid geproduceerde verpakkingen en verpakkingsafval te verminderen, het gebruik van primaire grondstoffen te minimaliseren en de overgang naar een circulaire economie te versnellen. Deze nieuwe regels zullen een directe impact hebben op beschermende verpakkingen, waardoor bedrijven verplicht worden om verpakkingen te hergebruiken, opnieuw te ontwerpen met het oog op recyclebaarheid, of over te schakelen op composteerbare alternatieven om aan de regels te blijven voldoen en financi\u00eble boetes te vermijden.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hergebruik: Levenscycli van verpakkingen verlengen<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De PPWR definieert hergebruik als het proces waarbij verpakkingen meerdere keren worden gebruikt voor hetzelfde doel als waarvoor ze zijn gemaakt. Verpakkingen worden pas als herbruikbaar beschouwd als ze in een 'hergebruiksysteem' terechtkomen, dat georganiseerd, gefinancierd en gestimuleerd wordt. Het PPWR heeft doelen gesteld voor hergebruik van bepaalde soorten verpakking tegen 2030, zoals 'transportverpakking of primaire verpakking gebruikt voor verzending', vastgesteld op 40%. Als gevolg hiervan moeten bedrijven mogelijk hun logistieke stromen herontwerpen en inzamelings- en reinigingsprogramma's introduceren, evenals financi\u00eble prikkels.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1440\" src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited.png\" alt=\"\" class=\"wp-image-279072\" style=\"width:492px;height:auto\" srcset=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited.png 2160w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited-1280x853.png 1280w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited-980x653.png 980w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Recyclen: Verpakkingen circulair maken<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In 2030 moeten alle verpakkingen volgens de PPWR recyclebaar zijn. De Europese Commissie definieert 'recyclebaarheid' als het proces waarbij afval opnieuw wordt verwerkt tot nieuwe producten en materialen, hetzij voor hun oorspronkelijke doel of voor een ander gebruik. Maar het PPWR gaat verder door strikte criteria op te stellen voor wat in aanmerking komt als recyclebare verpakking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om hieraan te voldoen, moet de verpakking eerst zo worden ontworpen dat deze recyclebaar is. Tegen 2030 moet niet minder dan 70% van het verpakkingsmateriaal geschikt zijn voor recycling. Als intrinsiek onderdeel van het ontwerp van een product moet het mogelijk zijn om verpakkingsafval te sorteren in specifieke afvalstromen zonder de recycleerbaarheid van andere stromen in gevaar te brengen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een belangrijke maatregel om recycling aan te moedigen is de invoering van de uitgebreide producentenverantwoordelijkheid (EPR), waardoor producenten verantwoordelijk worden voor het afvalbeheer. De EPR maakt producenten van verpakkingen verantwoordelijk voor de kosten van het inzamelen, sorteren en recyclen van verpakkingsafval. Om een duurzaam ontwerp aan te moedigen, kunnen bedrijven profiteren van lagere EPR-tarieven. Daarnaast introduceert de verordening recyclingdoelstellingen die in 2030 moeten zijn gehaald en in 2040 zullen worden verhoogd. Kunststof verpakkingen moeten tot 35% gerecycled materiaal bevatten, afhankelijk van het type verpakking. Composteerbare verpakkingen zijn echter vrijgesteld van deze eis.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"511\" src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/1657557021279_20120905_ILLUSTRATIONS_140_MOBILE.jpg\" alt=\"\" class=\"wp-image-279071\" style=\"width:500px\" srcset=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/1657557021279_20120905_ILLUSTRATIONS_140_MOBILE.jpg 767w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/1657557021279_20120905_ILLUSTRATIONS_140_MOBILE-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 767px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Compost: Een rol voor biologisch afbreekbare materialen<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Naast recycling erkent het PPWR twee verschillende soorten compostering. Het maakt een onderscheid tussen 'composteerbare verpakkingen' - verpakkingen die biologisch afbreken onder industrieel gecontroleerde omstandigheden, en 'thuiscomposteerbare verpakkingen' - verpakkingen die biologisch kunnen afbreken onder niet-gecontroleerde omstandigheden, zoals in de tuin of gemeenschappelijke compostsystemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Terwijl er momenteel geen universele standaard is voor thuiscompostering, wordt industri\u00eble compostering alleen onder bepaalde voorwaarden erkend als een levensvatbare oplossing. Om de negatieve effecten van kruisbesmetting in afvalstromen te voorkomen, schrijft het PPWR voor dat composteerbare verpakkingen de compost niet mogen verontreinigen. Industri\u00eble compostering van biologisch afbreekbaar plastic wordt bepaald door individuele lidstaten en zal alleen worden toegestaan als het een duidelijk voordeel oplevert voor het milieu of de menselijke gezondheid, zoals composteerbare koffie-\/theezakjes, waarbij het product moeilijk te scheiden is van de verpakking.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1440\" src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited.png\" alt=\"\" class=\"wp-image-279082\" style=\"width:500px\" srcset=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited.png 2160w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited-1280x853.png 1280w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited-980x653.png 980w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe kunnen bedrijven zich aanpassen?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Met belangrijke regelgeving die tegen 2030 van kracht wordt, moeten bedrijven zich nu gaan voorbereiden om naleving te garanderen en boetes te voorkomen. Dit betekent dat ze de naleving van de PPWR opnieuw moeten beoordelen, hun toeleveringsketens en materiaalkeuzes moeten evalueren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om aan de nieuwe eisen te voldoen, moeten bedrijven die beschermende verpakkingen gebruiken mogelijk hun logistieke stromen herontwerpen om hergebruik te vergemakkelijken, zoals het implementeren van inzamel- en retoursystemen. Daarnaast moeten ze opnieuw nadenken over het ontwerp van verpakkingen om de recyclebaarheid te verbeteren, het gebruik van gerecycled materiaal te vergroten of over te stappen op duurzamere materialen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gelukkig is de groeiende beschikbaarheid van alternatieve beschermende verpakkingen, zoals thuis, op zee en industrieel composteerbare <a href=\"https:\/\/www.grown.bio\/nl\/paddenstoelenverpakking\/\">Mycelium Verpakking<\/a>maakt het voor bedrijven gemakkelijker om zich aan te passen. Mycelium verpakkingen zijn niet alleen niet giftig, maar bieden ook de mogelijkheid om traditionele verpakkingsontwerpen te herzien en effici\u00ebntere en duurzamere oplossingen te cre\u00ebren. Hoewel deze veranderingen nieuwe systemen en investeringen vereisen, zullen ze bedrijven uiteindelijk helpen om de regelgeving voor te blijven, de kosten op lange termijn te verlagen en in te spelen op de toenemende vraag van consumenten naar duurzaamheid.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.grown.bio\/nl\/industriele-verpakking\/\" style=\"background-color:#77946a\" target=\"_blank\" rel=\"noreferrer noopener\">Verken industri\u00eble myceliumverpakkingen<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Packaging and Packaging Waste Regulation (PPWR) was officially adopted by the European Council last December. Leaving around 18 months to focus on implementation, the PPWR will take effect on the 12th of August 2026. The regulation aims to reduce the amount of packaging and packaging waste produced, minimize the use of primary raw materials, [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":279069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>The <a href=\"http:\/\/data.europa.eu\/eli\/reg\/2025\/40\/oj\">Packaging and Packaging Waste Regulation<\/a> (PPWR) was officially adopted by the European Council last December. Leaving around 18 months to focus on implementation, the PPWR will take effect on the 12th of August 2026.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The regulation aims to reduce the amount of packaging and packaging waste produced, minimize the use of primary raw materials, and accelerate the shift to a circular economy. These new rules will have a direct impact on protective packaging, requiring businesses to reuse packaging, redesign it for recyclability, or switch to compostable alternatives to remain compliant and avoid financial penalties.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Re-use: Extending packaging lifecycles<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>The PPWR defines re-use as the process of using packaging multiple times for the same purpose for which it was made. For packaging to qualify as re-usable, it must enter a \u2018re-use system\u2019, which is organized, funded and incentivized. The PPWR has set re-use targets for certain types of packaging by 2030, such as 'transport packaging or primary packaging used for shipping', set at 40%. As a result, businesses may need to redesign logistic flows and introduce collection and cleaning programs, as well as financial incentives.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"id\":279072,\"width\":\"492px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Packaging-collection-image-2-edited.png\" alt=\"\" class=\"wp-image-279072\" style=\"width:492px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Recycle: Making packaging circular<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>By 2030, the PPWR requires all packaging to be recyclable. The European Commission defines \u2018recyclability\u2019 as the process of reprocessing waste into new products and materials, whether for their original purpose or another use. But the PPWR goes further by outlining strict criteria as to what qualifies as recyclable packaging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To comply, packaging must first be designed to be recyclable. By 2030, no less than 70% of the packaging material must be suitable for recycling. As an intrinsic part of the design of a product, it must be possible to sort packaging waste into specific waste streams without interfering with the recyclability of other streams.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A key measure to encourage the recycling is the introduction of the Extended Producer Responsibility (EPR), placing producers in charge of waste management. The EPR makes producers of packaging responsible for the costs of collecting, sorting and recycling packaging waste. To encourage sustainable design, companies can take advantage of reduced EPR fees. Additionally, the regulation introduces recycling targets that must be met by 2030 and will be increased by 2040. Plastic packaging must be made of up to 35% of recycled material, depending on the type of packaging. Compostable packaging, however, is exempt from this requirement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:image {\"id\":279071,\"width\":\"500px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/1657557021279_20120905_ILLUSTRATIONS_140_MOBILE.jpg\" alt=\"\" class=\"wp-image-279071\" style=\"width:500px\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Compost: A role for biodegradable materials<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Alongside recycling, the PPWR recognizes two different types of composting. It distinguishes between \u2018compostable packaging\u2019 \u2013 packaging that biodegrades under industrially controlled conditions, and \u2018home compostable packaging\u2019 \u2013packaging that can biodegrade in non-controlled conditions, such as in the garden or community compost systems.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While there is currently no universal standard for home composting, industrial composting is only recognised as a viable solution under certain conditions. To prevent the negative effects of cross-contamination in waste streams, the PPWR mandates that compostable packaging must not contaminate the compost. Industrial composting of biodegradable plastic is to be decided upon by individual member states and will only be allowed when it provides a clear benefit for the environment or human health, such as compostable coffee\/tea bags, where the product is difficult to separate from the packaging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"id\":279082,\"width\":\"500px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Instagram-1-edited.png\" alt=\"\" class=\"wp-image-279082\" style=\"width:500px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How can businesses adapt?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>With key regulations coming into effect by 2030, businesses need to start preparing now to ensure compliance and avoid penalties. This means reassessing compliance with the PPWR , evaluating supply chains and material choices.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To meet the new requirements, companies using protective packaging may need to redesign logistic flows to facilitate re-use, such as implementing collection and return systems. Additionally, they must rethink packaging design to enhance recyclability, increase the use of recycled content, or transition to more sustainable materials.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fortunately, the growing availability of alternative protective packaging, such as home, marine, and industrially compostable <a href=\"https:\/\/www.grown.bio\/mushroom-packaging\/\">Mycelium Packaging<\/a>, makes it easier for businesses to adapt. Besides being non-toxic, Mycelium Packaging also offers the opportunity to re-think traditional packaging designs, creating more efficient and sustainable solutions. While these changes require new systems and investments, they will ultimately help businesses stay ahead of regulations, reduce long-term costs, and align with rising consumer demands for sustainability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"style\":{\"color\":{\"background\":\"#77946a\"}}} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.grown.bio\/industrial-packaging\/\" style=\"background-color:#77946a\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Industrial Mycelium Packaging<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[209],"tags":[270,268,266,269,267],"class_list":["post-279068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-circular-economy","tag-compostable-packaging","tag-ppwr","tag-recycled-packaging","tag-sustainable-packaging"],"_links":{"self":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/posts\/279068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/comments?post=279068"}],"version-history":[{"count":0,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/posts\/279068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/media\/279069"}],"wp:attachment":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/media?parent=279068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/categories?post=279068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/tags?post=279068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}