{"id":278921,"date":"2025-01-08T09:52:11","date_gmt":"2025-01-08T08:52:11","guid":{"rendered":"https:\/\/www.grown.bio\/?post_type=project&#038;p=278921"},"modified":"2026-03-25T11:24:12","modified_gmt":"2026-03-25T10:24:12","slug":"case-study-auum-champignon-verpakking","status":"publish","type":"project","link":"https:\/\/www.grown.bio\/nl\/project\/case-study-auum-mushroom-packaging\/","title":{"rendered":"Duurzaamheid revolutioneren met Mushroom Packaging"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.6&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; background_color=&#8221;#FCF4EB&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]\n<h2 class=\"wp-block-heading\">How auum and Grown bio are reducing plastic waste<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At Grown bio, sustainability is at the heart of what we do. That\u2019s why we\u2019re proud to partner with <a href=\"https:\/\/www.auum.com\/en\" data-type=\"link\" data-id=\"https:\/\/www.auum.com\/en\" rel=\"nofollow noopener\" target=\"_blank\">auum<\/a>, a French startup committed to reducing waste. With their innovative glass washer and our natural Mushroom Packaging, we\u2019re working together to support a future free from single-use products.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introducing auum\u2019s Innovation<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nobody enjoys emptying the office dishwasher, but disposable cups or rinsing your mug in the bathroom aren\u2019t ideal alternatives. auum offers a solution: a glass washer that cleans a single glass in just 20 seconds using only 10 centilitres of water.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its revolutionary technology disinfects each glass with dry steam heated to over 140C, killing up to 99.999% of microorganisms. With over 300 partners across Europe, auum is changing how we enjoy drinks at work.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"990\" src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Auum-Packaging-6.jpeg\" alt=\"\" class=\"wp-image-278950\" style=\"width:350px\" srcset=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Auum-Packaging-6.jpeg 756w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Auum-Packaging-6-480x629.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 756px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sustainable Packaging: The Perfect Match<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">On the hunt for a packaging solution that matched their mission, auum found the perfect fit in our fully natural, biodegradable Mycelium Packaging. The approval of the PPWR Packaging and Packaging Waste Regulation in 2024 only reinforced their decision:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cWe are moving in the right direction, and it is encouraging to see legislation align with our values. This is a strong validation of our choice! \u201c<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Cl\u00e9ment Houllier, CEO of auum<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"667\" src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Clement-Houllier-2-1.jpg\" alt=\"\" class=\"wp-image-278939\" style=\"object-fit:cover\" srcset=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Clement-Houllier-2-1.jpg 996w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Clement-Houllier-2-1-980x656.jpg 980w, https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Clement-Houllier-2-1-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 996px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enthusiastic Feedback on Mycelium Packaging<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both customers and operators have embraced auum\u2019s decision to use Mycelium Packaging: <em>\u201cCustomers have been very enthusiastic about this solution and value our commitment to sustainability\u201d<\/em>, shares Houllier. Operators also appreciate the packaging\u2019s strength and practicality, seeing it as a meaningful step towards aligning auum\u2019s operations with sustainable practices.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Extending the Life of Mycelium Packaging<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">auum takes extra steps to ensure its Mycelium Packaging is as sustainable as possible. Instead of discarding the packaging after a single use, auum\u2019s technicians, who deliver the products, reuse the packaging many times. This practice extends its lifecycle and minimizes the amount of packaging being produced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By demonstrating a consistent commitment to sustainability, auum is setting an example for businesses to take real action towards a liveable future. Together, we\u2019re proving that innovation and sustainability are highly compatible when the people behind the scenes put sustainability first.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.grown.bio\/get-in-touch\/\" style=\"background-color:#77946a\" target=\"_blank\" rel=\"noreferrer noopener\">GET IN TOUCH<\/a><\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>How auum and Grown bio are reducing plastic waste At Grown bio, sustainability is at the heart of what we do. That\u2019s why we\u2019re proud to partner with auum, a French startup committed to reducing waste. With their innovative glass washer and our natural Mushroom Packaging, we\u2019re working together to support a future free from [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":278926,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How auum and Grown bio are reducing plastic waste<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"27px\"} -->\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>At Grown bio, sustainability is at the heart of what we do. That\u2019s why we\u2019re proud to partner with <a href=\"https:\/\/www.auum.com\/en\" data-type=\"link\" data-id=\"https:\/\/www.auum.com\/en\">auum<\/a>, a French startup committed to reducing waste. With their innovative glass washer and our natural Mushroom Packaging, we\u2019re working together to support a future free from single-use products.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>Introducing auum\u2019s Innovation<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Nobody enjoys emptying the office dishwasher, but disposable cups or rinsing your mug in the bathroom aren\u2019t ideal alternatives. auum offers a solution: a glass washer that cleans a single glass in just 20 seconds using only 10 centilitres of water.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Its revolutionary technology disinfects each glass with dry steam heated to over 140C, killing up to 99.999% of microorganisms. With over 300 partners across Europe, auum is changing how we enjoy drinks at work.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":278950,\"width\":\"350px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Auum-Packaging-6.jpeg\" alt=\"\" class=\"wp-image-278950\" style=\"width:350px\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>Sustainable Packaging: The Perfect Match<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">On the hunt for a packaging solution that matched their mission, auum found the perfect fit in our fully natural, biodegradable Mycelium Packaging. The approval of the PPWR Packaging and Packaging Waste Regulation in 2024 only reinforced their decision:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>\u201cWe are moving in the right direction, and it is encouraging to see legislation align with our values. This is a strong validation of our choice! \u201c<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Cl\u00e9ment Houllier, CEO of auum<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":278939,\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.grown.bio\/wp-content\/uploads\/2025\/01\/Clement-Houllier-2-1.jpg\" alt=\"\" class=\"wp-image-278939\" style=\"object-fit:cover\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>Enthusiastic Feedback on Mycelium Packaging<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Both customers and operators have embraced auum\u2019s decision to use Mycelium Packaging: <em>\u201cCustomers have been very enthusiastic about this solution and value our commitment to sustainability\u201d<\/em>, shares Houllier. Operators also appreciate the packaging\u2019s strength and practicality, seeing it as a meaningful step towards aligning auum\u2019s operations with sustainable practices.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong><strong>Extending the Life of Mycelium Packaging<\/strong><\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>auum takes extra steps to ensure its Mycelium Packaging is as sustainable as possible. Instead of discarding the packaging after a single use, auum\u2019s technicians, who deliver the products, reuse the packaging many times. This practice extends its lifecycle and minimizes the amount of packaging being produced.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By demonstrating a consistent commitment to sustainability, auum is setting an example for businesses to take real action towards a liveable future. Together, we\u2019re proving that innovation and sustainability are highly compatible when the people behind the scenes put sustainability first.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"style\":{\"color\":{\"background\":\"#77946a\"},\"typography\":{\"fontSize\":\"15px\"}}} -->\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.grown.bio\/get-in-touch\/\" style=\"background-color:#77946a\" target=\"_blank\" rel=\"noreferrer noopener\">GET IN TOUCH<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[93,97],"project_tag":[],"class_list":["post-278921","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-packaging","project_category-pioneer-pagina"],"_links":{"self":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project\/278921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/comments?post=278921"}],"version-history":[{"count":1,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project\/278921\/revisions"}],"predecessor-version":[{"id":280659,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project\/278921\/revisions\/280659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/media\/278926"}],"wp:attachment":[{"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/media?parent=278921"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project_category?post=278921"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.grown.bio\/nl\/wp-json\/wp\/v2\/project_tag?post=278921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}